Web Consulting
When lead generation isn't working, is the problem with your website, your product, your pricing, or has the market itself changed? Without identifying the root cause, you'll just watch money and time disappear. We start by thoroughly investigating how competitors operate, market conditions, and successful examples from across Japan. Then we give you an objective assessment of where you stand—both strengths and weaknesses, as they are. We won't waste your budget with vague promises like "it might work if we try." We believe that starting from facts is the fastest path to reviving your lead generation.
Do you have any of
these concerns?
We built a website but get less than one inquiry per month
We pay advertising fees every month, but don't feel our sales are growing
Vendors keep saying things are "progressing smoothly," but the numbers aren't improving
We've relied on referrals and repeat customers, but new customers aren't coming in at all
Competitors who seem inferior to us are somehow doing much better
I don't have the information to judge whether to trust my vendor's proposals
We built a website with subsidy funding, but it barely functions
We started using SNS and our followers are growing, but customers aren't coming
Services provided by R-LABS
Web Consulting
Thorough investigation of competitors and market trends
What websites do competitors have? What advertisements do they run? What messaging do they use to appeal to customers? What is the overall market movement? We gather actual data rather than relying on intuition or assumptions, to accurately understand where you stand. We even verify whether your foundational beliefs about your company are truly correct.
Comprehensive survey of successful examples from across Japan
If you only look at local examples, your options are limited. We expand our perspective nationwide and thoroughly investigate companies in your industry or related industries that are succeeding—and those that aren't. Among these diverse examples across regions and scales, there are always clues that fit your situation.
Objective current-state diagnosis and candid reality check
Our findings aren't always positive. If the facts show "this approach won't work" or "conditions will be difficult," we tell you plainly. Offering false reassurance might feel good temporarily, but you'll ultimately be the one losing time and money. Correctly understanding reality is the first step toward improvement.
Recommendations that include the option to "do nothing"
If our research and analysis show low promise for a strategy, we'll recommend against it. Whether it's website redesign, advertising, SNS management—anything. Often, identifying what not to do is more valuable than listing everything to do, helping you focus your limited budget on what truly matters. We concentrate only on actions with real potential for results.
Research, Diagnosis, and
Proposal Scope
Research
- Investigation of competitors' websites and advertising
- Market trend analysis
- Investigation of successful and unsuccessful case examples from across Japan
- Analysis of customer search behavior
- Review of your website's traffic performance
Diagnosis
- Current-state assessment of your website
- Effectiveness verification of existing lead generation initiatives
- Advertising account diagnosis
- Verification of vendor proposals
- Objective inventory of strengths and weaknesses
Proposals and Support
- Recommendations on prioritizing initiatives to pursue
- Recommendations on strategies to discontinue
- Periodic meetings to confirm strategy direction
- Consultation on vendor selection and project scope
- Knowledge transfer to your internal team members
Consulting Process
Hearing
We will conduct a detailed interview about your business operations, current customer acquisition status, and challenges you are facing. Please also share any initiatives you have undertaken previously and their results.
Thorough Investigation
We conduct extensive research on competitors in your industry, the overall market, and case studies from across Japan. We also analyze your website access data and advertising data.
Current Status Report
We organize our findings and present you with an objective assessment of your current situation. We report the facts as they are, including both strengths and weaknesses. This may include some difficult truths.
Initiative Proposals
We propose what should be done and what should not be done, along with priorities. For initiatives with low prospects, we will recommend stopping them and explain the reasoning.
Ongoing Support Partnership
Through regular meetings, we monitor the progress and effectiveness of initiatives while reviewing our strategy as needed. We continue our research to keep pace with changing circumstances.