Web Advertising Management
We are not an advertising agency. An advertising agency's job is to sell ads. Our job is to deliver results for your business. That's why we always ask before running ads: "Is this really a problem advertising will solve?"
Running ads without marketing research is like setting sail without a map. Increasing impressions does not equal "brand awareness." What happens next after your ad is seen matters. Only when we design that outcome does advertising become meaningful.
We meet requests such as
these
We're running ads but not seeing results
We're spending on advertising but inquiries aren't increasing
I can't even tell if advertising is the right choice
I feel like we're just following the agency's recommendations
I want to know how competitors are using advertising
I don't understand what the numbers in advertising reports mean
I want to start small and test effectiveness
I want a data-backed advertising strategy with real justification
How we differ from advertising agencies
The premise is "let's run ads." The larger the ad spend, the larger the agency's revenue, so media selection and budget discussions begin before market research. Monthly reports typically focus on impressions and clicks, and often don't address "how this contributes to your business."
- They start with "How much can you spend monthly?"
- They measure success by impressions
- They never suggest stopping ads
We start with "Is advertising actually solving the problem?" We conduct market research and analyze user psychology, and only recommend advertising if we determine it's effective. If results don't materialize, we may recommend other approaches. For us, what matters isn't ad spend—it's your revenue.
- We first verify whether advertising is truly necessary
- We measure results by actual inquiries and sales
- If it's unnecessary, we say "let's stop advertising"
Think about it yourself. If you were a user, would you click on ads you're not interested in? You wouldn't. Advertising reaches the right person, at the right moment, with the right message. Before we run ads, there's essential preparation.
Services provided by R-LABS
Web Advertising Management
Marketing research before advertising
We don't just run ads immediately. First, we research your industry's market structure and analyze where your target users are, what they think, and how they behave. What ads are competitors running? Are there gaps in the market? Running ads without this research is throwing away budget. After investigating, we sometimes conclude "SEO would be more effective than advertising" or "SNS deserves more focus." We tell you honestly, even then.
Advertising design based on user psychology
We design not by asking "which platform should we advertise on?" but "what psychological state is the user in when they encounter the ad?" Are they searching, scrolling social media, or watching video? Unless the message matches the user's feelings in that moment, advertising is just noise. No matter how many impressions you get, if it doesn't resonate with users, it's not brand awareness.
Eliminating wishful thinking through AI analysis
We use Google Ads' MCP server to conduct AI-powered data analysis. We look only at facts shown by numbers, not human intuition like "it seems to be working somehow." We analyze click cost trends, conversion paths, and ROI by keyword. By eliminating wishful thinking, we concentrate budget where it truly works.
The courage to stop if results aren't delivered
For advertising agencies, 'stopping ads' means revenue loss. That's why proposals to stop rarely come up. We're different. When we look at the data and see no results, we say, 'Let's stop this ad.' Sometimes it makes more sense to redirect the budget to SEO or site improvements. We propose what's truly best for your business, without being confined to the advertising framework.
Supported advertising platforms
We support all major advertising platforms. However, using everything isn't necessarily the right answer. Based on your business, target audience, and budget, we select only the media channels that will truly deliver results.
Our greatest strength is reaching users who are actively searching right now. With clear search intent, ROI is easy to measure. However, click costs surge on highly competitive keywords, so keyword selection is what makes or breaks success.
- Search advertising (SEM)
- Display advertising
- YouTube ads
- Remarketing ads
- Performance Max campaigns
A platform that reaches Japan's unique user base. Used alongside Google Ads, it expands the reach of search advertising. Placement on Yahoo! News and Yahoo! Chiebukuro is also possible.
- Search ads
- Display advertising (YDA)
- Video ads
- Shopping ads
Effective for reaching potential users who aren't actively searching yet. However, since users aren't looking at ads, the quality of creative greatly influences results.
- Meta ads (Facebook / Instagram)
- LINE ads
- X (Twitter) ads
- TikTok ads
What to do before launching ads
Running ads without foundational preparation and then lamenting 'results aren't coming' is a matter of insufficient groundwork. To achieve results, these steps must be taken before launch.
Understand the market
In your industry, how do users search for services? Do they search and compare, decide based on social media word-of-mouth, or rely primarily on referrals? Understanding this behavioral pattern is essential—without it, you can't even determine which advertising channel would be effective.
Understand competitor activity
What ads are competitors running in the same market? Which keywords are they bidding on? Do we confront them head-on or deliberately avoid them? It's reckless to fight without seeing the battlefield first. Through competitive analysis, we uncover market 'blind spots'—areas where competitors are underrepresented.
Think like a user
If you were a user, would you click that ad? Would you inquire from that landing page? By putting yourself in the user's shoes, what's missing becomes clear. We design the user's psychological journey before we even talk about ads.
Determine if advertising is effective
Only after this analysis, if we determine 'there's a realistic prospect of advertising delivering results,' do we propose launching ads. If we judge that SEO, GBP optimization, or site improvements should come first, we'll tell you frankly. We won't waste your budget.
Proposal and execution domains
Market research & strategy
- Industry and market structure research
- Target user psychology analysis
- Competitive ad research
- Market blind spot analysis
- Advertising effectiveness assessment
- KPI setting & budget design
Creative Production
- Advertising Banner Production
- Ad Copywriting
- Video Advertisement Production
- Landing Page Production
- A/B Testing Materials
Operation and Optimization
- Submission and Distribution Settings
- Bid Adjustment and Optimization
- Targeting Adjustment
- Remarketing Setup
- Conversion Tracking Setup
AI Analysis and Reporting
- Google Ads MCP Analysis
- ROI Calculation by Keyword
- Conversion Path Analysis
- Monthly Report Creation
- Improvement Proposals and Next Month Planning
Operation Flow
Hearing and Market Research
We conduct hearings on your business status and goals. We investigate industry structure, competitive landscape, and target user behavior patterns to determine whether advertising is an effective approach.
Strategy Planning and Platform Selection
Based on research findings, we design optimal advertising platforms and keyword strategies. We plan distribution based on reverse-engineering from user psychology. If advertising is deemed unnecessary, we propose alternative approaches.
Creative Production and Submission
We produce advertising creatives tailored to users' psychological states. We prepare materials optimized for each platform—text, banners, videos, and more—and submit them.
Distribution and AI Analysis
We launch ad distribution and monitor data in real-time using Google Ads MCP server AI analysis. Based on objective data free from wishful thinking, we perform bid adjustments and targeting optimization.
Results Verification and Decision
We visualize results in monthly reports. We verify effectiveness using business metrics such as inquiries and sales. If results are achieved, we scale up; if not, we investigate root causes and change direction. In some cases, we may decide to stop advertising.
About Advertising Operating Costs
- *Amount per platform.
- *Operating costs are exclusive of tax.
- ※Initial marketing research fees may be charged separately.
- ※Creative production fees will be quoted separately.
Before running ads, please tell us about your situation first. We'll think through whether advertising is the right move together.